the late sixties Ernesto Che Guevara became an icon for that part of world youth who identify with its revolutionary ideals. A true tragic hero, a symbol dell'incapacotà to compromise (even at the cost of living), the "Che" could not fascinated the younger generation. The luck of the myth of "Che" was also fueled by the spread of a historic photo, taken March 6, 1960 by Cuban photographer Alberto Diaz Korda.
That shot, made for the funeral of 75 Cubans died from a terrorist financiers by CIA, Korda was given by the publisher Giangiacomo Feltrinelli. In subsequent years, the image was used for various purposes (from t-shirts, magazines, commercial advertising), becoming perhaps the most printed photograph of the twentieth century. Its author, however, would not derive any income. In 2000, after having received compensation of $ 50,000 from the company of spirits to Smirnoff incorrect use of the famous photo, Alberto Diaz Korda gave this figure to the Cuban health service.
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